Where are you from originally and how long have you lived in the area?
I’ve been a proud “Jersey Girl” all my life. My husband Jake and I settled in Bridgewater 13 years ago and recently made the jump to Martinsville this past spring.
Child(ren) and Age(s)?
Bella – 14
Hannah – 12
Charlotte – 10
Violet – 7 (Just had her birthday in October and it was THE event of the season. We heard about it for weeks!)
Are you involved in a business venture or corporate world? Please Share!
Jake and I helm Bridgewater & Somerset Hills City Lifestyle, a venture we embarked on a little over 4 years ago. We’re storytellers, weaving tales of our vibrant community. More recently, I delved into the corporate world with Team Spark Advisors, where I use my psychology background to help businesses empower their top performers through the use of the personality survey, Culture Index. It’s like matchmaking for companies, finding the perfect fit for success!
When did you decide you wanted to open your own media publication?
About 4.5 years ago, Jake stumbled upon the opportunity. At the time, I was the Managing Editor of Hulafrog Bridgewater (now Macaroni Kid), deeply immersed in the world of local children’s businesses. Transitioning to the magazine space felt natural, and Bridgewater welcomed us with open arms. With a journalism degree from Rutgers and a master’s in psychology from Columbia, I finally found my calling, blending my love for storytelling with my passion for understanding people.
Has marketing and community always been a part of your life?
Yes and no. I was a high school guidance counselor for 13 years, but I always had a knack for bringing people together. I even handed out business cards on the playground, recruiting moms for the Bridgewater Mom’s Club before Facebook made it easy. Now, I’m dedicated to giving local businesses a voice through our magazines and helping them flourish. It’s amazing how life can circle back to your true calling.
What’s your favorite part about publishing a community focused magazine?
It’s a blast! Picture being a D-List celebrity; strangers recognize me, referencing my Publisher’s Letters. Seeing the impact we make on our 40,000 local readers each month is incredible. Plus, when our partners gain new clients due to our stories, I feel like we’ve hit the jackpot. And now, with Team Spark Advisors, I’m experiencing the thrill of being on the other side of advertising. I’m a client and it’s fun receiving phone calls and emails in response to my ad.
If you could give one tip to fellow Mom Entrepreneurs what would it be?
If this is your calling, go for it! My life went from a safe career to multiplying my income because I followed my passion. Life fulfillment matters more than life balance. It’s not always easy, but the long hours don’t feel like work when it’s your passion. And if you’re unsure about starting your own business, reach out. I’ve got a free personality tool and I’ll give any local mom 15 minutes of my time to help you figure it out. Together, let’s make your dreams a reality.
One thing people would be surprised to know about you…
That I don’t always have it together! Behind the scenes, mom guilt and mishaps happen. Social media shows the highlights, but the real moments are where life’s lived. My focus is on building a future for my daughters, even if it means occasionally mixing up school snacks! It’s all about embracing the chaos and finding the joy in the little things.
Ok 10 Fun LOCAL favorites – ready, go!
1 – Favorite thing to do with your kids? We love taking spontaneous family trips. Whether it’s Hershey Park, Disney World, or a local resort, it’s our way to disconnect and truly enjoy family time. These adventures create lasting memories and endless laughter. The glory of owning your own business is you can work from anywhere!
2 – Favorite coffee spot? Dulce Bakery & Café in Somerville is my sanctuary. Their iced café con leche, complete with a frozen coffee bear, is not just a drink but a delightful experience. It adds a touch of sweetness to my busy days.
3 – Favorite lunch place? Osteria Morini in Bernardsville is a pasta paradise. If I’m craving something lighter, their chopped salad is a refreshing delight.
4 – Favorite farm to go fruit picking? Alstede Farms in Chester is always a joy, even if this year’s rainy Saturdays kept us from pumpkin picking.
5 – Favorite date night restaurant? Toca Vez in Bernardsville is a culinary gem! The atmosphere is inviting, and the food is simply divine. Just thinking about it makes me crave their delicious dishes. A date night there is always a night well spent.
6 – Favorite boutique? Olcott Squared in Bernardsville, thanks to Tara’s amazing vision. She dresses any body type in stylish, age-appropriate clothes that make shopping a breeze.
7 – Favorite spot to grab a drink? Green Knoll Grill, especially in the summer on their patio, is my go-to. The combination of live music and a relaxed atmosphere is pure bliss. I’m aging myself here, but even my 40th birthday party was there.
8 – Who has the best bagels in town? O’Bagel in Basking Ridge – hands down! Fresh out of the oven on a Sunday morning, they’re unbeatable.
9 – Best slice of pizza in town? Panatieri’s in Martinsville serves the Grandma Pizza, a slice of heaven. When I’m feeling health-conscious, their antipasto salad is a delicious alternative.
10 – Favorite spot for ice cream? Blue Sheep Bake Shop in Somerville is amazing. Not only do they have the best ice cream, but their baked goods are irresistible too. The magic bars and raspberry dessert bars are absolute must-tries!